Make the way your best people sell the way every team sells.

Amplify uses AI to help make good sales practice easier to repeat, give leaders better visibility into what is really happening and help managers intervene earlier when something starts to drift.

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The challenge is consistency.

Most sales leaders already know what good looks like. The challenge is getting it to happen consistently.

Common challenges for sales leaders.

Inconsistency across sellers and teams.
Limited visibility of account opportunity.
Weak CRM signal.
Forecast and account risk.

But there’s good news.

The signals already exist across your CRM, email, calls and meetings. AI can find and connect them continuously, so nobody has to go looking.

CRM

Customer signals

Conversations

Team knowledge

Accounts

External context

Value proposition

Business signals

AI connects and makes sense of the data

Better visibility without another reporting burden.

Identifying account opportunity that isn’t currently visible.
Spotting where pipeline stage and actual deal health don’t match.
Improving the quality of information flowing into your CRM.
Helping managers see where coaching will make the biggest difference.

Built around how your team actually sells.

Amplify helps sales leaders use AI to improve visibility, consistency and execution.

We don’t start with a catalogue of agents.
We start by understanding how your sales organisation works, what your strongest people do differently and which commercial outcome matters.
Then we decide what combination of enablement, AI capability, workflow change or technical build makes sense.

See how we work

What it looks like in practice.

3 weeks

How far close dates were running ahead of the evidence.

An always-on qualification agent compared each deal’s forecast close date with what the activity in the CRM actually supported. On average, deals were forecast to close three weeks earlier than the evidence suggested. Leaders could see that slippage before it reached the forecast, and managers had something real to coach against. Occasionally it ran the other way, with deals ready to move sooner than the seller had called.

Global technology provider

Opportunity the account team couldn’t see.

We built an account-planning agent that brings CRM data, external research, contact intelligence and customer success notes into one plan per account. Accounts weren’t being worked to their full potential: on average, sellers found new opportunity worth around three times each account’s existing contract value.

Major UK professional services firm