Founders and small sales teams
Get more from the team you’ve got before you hire again.
Less admin, clearer priorities, and the answers your team keeps asking you for, captured where they can find them.
Learn moreTurn the AI you
already have
into deals won.
Amplify is a UK AI sales consultancy. We build AI into the way your sales team already works and get them using it, so it shows up where it counts: more time selling, sharper deals and opportunity you couldn’t see before.
Fragmented
sales
operationAI-connected
sales operationCRMCustomer signalsConversationsTeam knowledgeAccountsExternal contextValue propositionBusiness signals
sales
operationAI-connected
sales operationCRMCustomer signalsConversationsTeam knowledgeAccountsExternal contextValue propositionBusiness signals
The information is there.
The advantage isn’t.
Calls. CRM. Email. Customer activity. Your teams have more information than ever. Seeing the whole picture is another matter.
- Too much time finding, summarising and updating.
- Pipeline stages that look healthier than the evidence.
- Account opportunity only individual sellers can see.
CRM
Relationships and deal history
Customer signals
Changes in customer behaviour
Conversations
Priorities, questions and concerns
Team knowledge
Experience and lessons learned
Accounts
Relationships across the account
External context
Changes in the wider business
Value proposition
Where your offer creates value
Business signals
Patterns across sales, marketing and CS
Useful data, spread across
systems and people.
Put the whole picture
where your team works.
We connect the context across your sales operation, then bring research, qualification, account insight and coaching into the tools your team already uses.
Sometimes that means using existing AI better. Sometimes it means building something new. The sales problem decides.
AI connects and makes sense of the data
The whole picture, when you need it.
- Sharper account plans
- Clearer market insight
- Stronger qualification
- Better-informed forecasts
- More relevant proposals
- Account growth opportunities
What changes
for your team.
- Less non-selling work
- Earlier visibility of risk
- More opportunity surfaced
- More consistent execution
Useful AI changes what your team can do and the commercial number you can move.
More time selling.
Better-informed conversations.
More opportunities to win.
Where are you starting from?
Sales leaders
Make the way your best people sell the way every team sells.
Consistent execution across teams, and a clear view of what’s really happening in deals and accounts.
Learn moreSales enablement teams
Reach every rep, and prove the impact, without growing your team.
Turn good practice into everyday behaviour, with AI that carries your way of selling into the CRM.
Learn moreWhat it looks like in practice.
“As a sales leader, I had no idea AI could be used across so much of the sales cycle.”
We agree the number we’re trying to move before we build.
It might be coaching, better use of the tools you already have, a new AI workflow or a mix. We build around how your best people sell, and we measure the commercial change rather than the amount of technology we’ve added.
How we workA few fair
questions.
We already have Copilot, ChatGPT or Claude. Isn’t that enough?
It may be enough for much of what you need. The question is whether those tools are helping your team do the right work, consistently. Amplify starts with the commercial problem, then looks at your existing tools, workflows and behaviours. Sometimes better use and enablement is the answer. Where a gap remains, we can build intelligence around the work instead of adding another disconnected tool.
Where will AI actually create value for us?
You don’t need to arrive with an AI brief. Start with what is taking too much time, where visibility is weak, or which opportunity is being missed. The AI Sales Radar can help indicate areas worth investigating. We then look at the work and the evidence together, agree the commercial priority, and decide whether AI has a useful part to play.
Will our sales team actually use it?
Adoption has to be part of the intervention from the beginning. That means understanding how your sellers work, involving them in what changes, and putting useful intelligence where they already spend their time. It also means practical enablement and a clear reason to change. A technically impressive tool that adds work or gets ignored has not solved the commercial problem.
Do we need to rebuild our technology stack?
Usually, the starting point is the stack you already have. We look at the context available in your CRM, conversations and existing tools before deciding what needs to change. The answer might be a better process, a reusable resource, targeted enablement or a focused integration. A new build is an option when the problem warrants it, rather than the default starting point.
Tell us what you’re
trying to fix.
You don’t need an AI brief. Start with the sales problem, commercial priority or opportunity you think should be working better.