Example output. Tallyline, Fenwick & Rowe and the people named are fictional.
Outreach pack: Laura Bennett, Fenwick & Rowe
Example output. Tallyline, Cedarstone Logistics and the people named are fictional.
Outreach pack: Owen Hughes, Cedarstone Logistics
Example output. Tallyline, Eversley Freight and the people named are fictional.
Outreach pack: Nadia Rahman, Eversley Freight
Back to Founders and small sales teamsEmail
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Research summary
Fenwick & Rowe
The market
The angle
Quoting capacity as they scale. Laura has said publicly that the team can’t quote fast enough, and the new depot and two new bid managers will add to the pressure. That ties directly to what Tallyline does: accurate quotes in minutes, not days.
Your style, applied
- How you write: short sentences, plain words, open with something specific about the person, one question per message, sign off “Cheers, Alex” S1
- How you speak: ask permission early, get to a question within 30 seconds, say “fair enough” rather than arguing with an objection S2
- How you present: lead with one customer story and one number S2
Subject: Quoting for Daventry
Hi Laura,
Saw the Daventry depot opens in January, and congratulations on the Corran Retail contract. W2W3
You posted last month that the team is quoting faster than ever and still not fast enough. That line stuck with me. L1
We built Tallyline for exactly that. It brings your rates, lanes and capacity into one place, so a bid manager can build an accurate quote in minutes rather than days. Hartley Haulage took their tender turnaround from three days to four hours. V1
With two bid managers joining and a new depot to price for, would 20 minutes be worth it to see whether it would help? W4
Cheers,
Alex
LinkedIn connection message
Hi Laura, your post about the team quoting faster than ever and still not fast enough struck a chord. I’m working on exactly that problem with a few contract logistics firms in the Midlands. Would be good to connect. Alex
221 characters, under 300
Call script
Opener
Hi Laura, it’s Alex Morgan from Tallyline. You won’t be expecting my call. Can I take 30 seconds to tell you why I’m ringing, and then you can decide whether we carry on?
Reason for calling
I saw you’re opening Daventry in January and hiring two bid managers. Most commercial directors I speak to in that position tell me quoting becomes the bottleneck. Is that true for you?
Questions to ask
- How long does a typical tender take your team today, from request to price?
- What happens when two big tenders land in the same week?
- How will you price work out of Daventry before you have a few months of real cost data?
If you hear
We have a spreadsheet that works.
Fair enough, most of our customers did too. The question is whether it still works at twice the volume. How many people touch a quote before it goes out?
Just send me some information.
Happy to. So I send the right thing, what would make it worth reading?
It’s not a priority right now.
Fair enough. When would quoting speed matter most, before Daventry opens or after?
Close
Would 20 minutes next week be worth it, to take one of your recent tenders and see how long it would take in Tallyline?
Follow-up plan
| When | Channel | Action |
|---|---|---|
| Day 3 | Comment on Laura’s next post if relevant, otherwise a short message referencing the Daventry opening. | |
| Day 7 | Send the Hartley Haulage story as a one-paragraph case study with the single number: three days to four hours. | |
| Day 10 | Phone | Call using the script above, opening with the case study. |
Sources
L1 LinkedIn profile and recent posts, Laura Bennett
W1 fenwickrowe.co.uk, About and Services pages
W2 Fenwick & Rowe news, 15 September 2026: Corran Retail distribution contract
W3 Local news, 2 October 2026: Daventry depot to open in January 2027
W4 Job listings: two bid manager roles, October 2026
M1 Industry report: UK contract logistics tender activity, Q3 2026
S1 Your 40 most recent sent sales emails
S2 Your 6 most recent recorded sales calls
V1 Tallyline value proposition and Hartley Haulage case study
This is an example produced for the Amplify website. Tallyline, Fenwick & Rowe, Hartley Haulage, Corran Retail and the people named are fictional.
Research summary
Owen Hughes
Cedarstone Logistics
The market
The angle
Pricing capacity for the next healthcare contract. Owen’s team is winning more work, but pricing is taking time away from selling. The Tamworth opening and three new bid managers make this a useful moment to show how Tallyline can keep quotes accurate without adding another spreadsheet.
Your style, applied
- How you write: short sentences, plain words, open with something specific about the person, one question per message, sign off “Cheers, Alex” S1
- How you speak: ask permission early, get to a question within 30 seconds, say “fair enough” rather than arguing with an objection S2
- How you present: lead with one customer story and one number S2
Subject: Pricing the next healthcare contract
Hi Owen,
Saw the Tamworth depot opens in March, and congratulations on the Avenmere Health contract. W2W3
You posted last month that the team is winning more tenders but pricing is eating into selling time. That line stuck with me. L1
We built Tallyline for exactly that. It brings your rates, lanes and capacity into one place, so a bid manager can build an accurate quote in minutes rather than days. Rowan Haulage took their tender turnaround from two days to three hours. V1
With three bid managers joining and a new depot to price for, would 20 minutes be worth it to see whether it would help? W4
Cheers,
Alex
LinkedIn connection message
Hi Owen, your post about the team winning more tenders but pricing is eating into selling time struck a chord. I’m working on exactly that problem with a few contract logistics firms in the Midlands. Would be good to connect. Alex
230 characters, under 300
Call script
Opener
Hi Owen, it’s Alex Morgan from Tallyline. You won’t be expecting my call. Can I take 30 seconds to tell you why I’m ringing, and then you can decide whether we carry on?
Reason for calling
I saw you’re opening Tamworth in March and hiring three bid managers. Most commercial directors I speak to in that position tell me quoting becomes the bottleneck. Is that true for you?
Questions to ask
- How long does a typical tender take your team today, from request to price?
- What happens when two big tenders land in the same week?
- How will you price work out of Tamworth before you have a few months of real cost data?
If you hear
We have a spreadsheet that works.
Fair enough, most of our customers did too. The question is whether it still works at twice the volume. How many people touch a quote before it goes out?
Just send me some information.
Happy to. So I send the right thing, what would make it worth reading?
It’s not a priority right now.
Fair enough. When would quoting speed matter most, before Tamworth opens or after?
Close
Would 20 minutes next week be worth it, to take one of your recent tenders and see how long it would take in Tallyline?
Follow-up plan
| When | Channel | Action |
|---|---|---|
| Day 3 | Comment on Owen’s next post if relevant, otherwise a short message referencing the Tamworth opening. | |
| Day 7 | Send the Rowan Haulage story as a one-paragraph case study with the single number: two days to three hours. | |
| Day 10 | Phone | Call using the script above, opening with the case study. |
Sources
L1 LinkedIn profile and recent posts, Owen Hughes
W1 cedarstone.example, About and Services pages
W2 Cedarstone Logistics news, 15 September 2026: Avenmere Health distribution contract
W3 Local news, 2 October 2026: Tamworth depot to open in March 2027
W4 Job listings: two bid manager roles, October 2026
M1 Industry report: UK contract logistics tender activity, Q3 2026
S1 Your 52 most recent sent sales emails
S2 Your 8 most recent recorded sales calls
V1 Tallyline value proposition and Rowan Haulage case study
This is an example produced for the Amplify website. Tallyline, Cedarstone Logistics, Rowan Haulage, Avenmere Health and the people named are fictional.
Research summary
Nadia Rahman
Eversley Freight
The market
The angle
Consistent quotes as the regional team grows. Nadia has said that every region quotes differently. A new retail framework and the Nottingham opening will make those differences harder to manage. Tallyline gives the team one set of rates and assumptions to work from.
Your style, applied
- How you write: short sentences, plain words, open with something specific about the person, one question per message, sign off “Cheers, Alex” S1
- How you speak: ask permission early, get to a question within 30 seconds, say “fair enough” rather than arguing with an objection S2
- How you present: lead with one customer story and one number S2
Subject: Quoting for Nottingham
Hi Nadia,
Saw the Nottingham depot opens in January, and congratulations on the Linton Retail contract. W2W3
You posted last month that the team is finding that every region quotes in a different way. That line stuck with me. L1
We built Tallyline for exactly that. It brings your rates, lanes and capacity into one place, so a bid manager can build an accurate quote in minutes rather than days. Willow Transport took their tender turnaround from four days to one day. V1
With four bid managers joining and a new depot to price for, would 20 minutes be worth it to see whether it would help? W4
Cheers,
Alex
LinkedIn connection message
Hi Nadia, your post about the team finding that every region quotes in a different way struck a chord. I’m working on exactly that problem with a few contract logistics firms in the Midlands. Would be good to connect. Alex
222 characters, under 300
Call script
Opener
Hi Nadia, it’s Alex Morgan from Tallyline. You won’t be expecting my call. Can I take 30 seconds to tell you why I’m ringing, and then you can decide whether we carry on?
Reason for calling
I saw you’re opening Nottingham in January and hiring four bid managers. Most commercial directors I speak to in that position tell me quoting becomes the bottleneck. Is that true for you?
Questions to ask
- How long does a typical tender take your team today, from request to price?
- What happens when two big tenders land in the same week?
- How will you price work out of Nottingham before you have a few months of real cost data?
If you hear
We have a spreadsheet that works.
Fair enough, most of our customers did too. The question is whether it still works at twice the volume. How many people touch a quote before it goes out?
Just send me some information.
Happy to. So I send the right thing, what would make it worth reading?
It’s not a priority right now.
Fair enough. When would quoting speed matter most, before Nottingham opens or after?
Close
Would 20 minutes next week be worth it, to take one of your recent tenders and see how long it would take in Tallyline?
Follow-up plan
| When | Channel | Action |
|---|---|---|
| Day 3 | Comment on Nadia’s next post if relevant, otherwise a short message referencing the Nottingham opening. | |
| Day 7 | Send the Willow Transport story as a one-paragraph case study with the single number: four days to one day. | |
| Day 10 | Phone | Call using the script above, opening with the case study. |
Sources
L1 LinkedIn profile and recent posts, Nadia Rahman
W1 eversley.example, About and Services pages
W2 Eversley Freight news, 15 September 2026: Linton Retail distribution contract
W3 Local news, 2 October 2026: Nottingham depot to open in January 2027
W4 Job listings: two bid manager roles, October 2026
M1 Industry report: UK contract logistics tender activity, Q3 2026
S1 Your 36 most recent sent sales emails
S2 Your 5 most recent recorded sales calls
V1 Tallyline value proposition and Willow Transport case study
This is an example produced for the Amplify website. Tallyline, Eversley Freight, Willow Transport, Linton Retail and the people named are fictional.
