Optimising Process

Success through efficiency

The sales process is where strategy meets reality. Each and every action within it should be aligned to the strategic vision. The challenge with any process is to keep it streamlined and efficient whilst being built with enough flexibility to allow for change such as marketplace conditions, new routes to sale and unique customer requests. A well-balanced sales process will boost productivity and instil confidence in clients, amplifying growth and profitability.

How we help you

Acquiring new business is the lifeblood of every company. At Amplify we help our clients accelerate their sales success by providing them with detailed insight and actionable plans focused on the following critical facets of new business acquisition:

Lead generation – source and approach new prospects with confidence
Lead qualification – rapid identification of prospect match to offering and elimination of time-wasting activity
Discovery/needs analysis – understanding the prospect’s “pain” to position value
Proposals & winning pitches – bringing the sales journey into one cohesive message, increasing the likelihood of a win
Negotiating & closing – identifying and eliminating potential “bumps in the road” during the final phase of business acquisition

Having won new business the most efficient and profitable way to grow is to expand within the client account. In our experience, the most successful businesses pay as much attention to this aspect of day-to-day activity as they do to winning new logos. At Amplify we have successfully delivered essential expansion through a focus on:

The relationship with Customer Success – we know how to make your customer-facing teams work ‘as one’
Intimacy with the rhythm of the client’s business – we help you identify and align to the way the clients works in order to maximise account growth
Expanding the network – we help inculcate proactive processes which expand your spheres of influence within a client

You cannot deliver your strategy without the sales fundamentals in place. At Amplify we understand what makes a great sales organisation. This includes, but is not limited to:

Sales phases – we help you map your phases to the buying habits of your desired customer to forecast accurately, align resources and build effective account plans
Technology – avoid the traps of over-investment and/or inefficient application of sales technology to ensure that you remain the master and not the servant of your resources
Sales collateral – we can help you by improving your ability to provide well-targeted, high-quality collateral. This means faster responses and better conversations with prospects
Removing silos – creating communication lines between sales and the rest of the business so critical information can flow effortlessly
Reporting – we help you identify the right metrics that increase your rate of success
Documenting success – ensure that you have visibility to a single source of truth, minimising the risk of poor delivery to your client and the loss of revenue opportunity